Anthony Hopkins Models Loewe Pre-Fall 2022 Campaign Photos

A common thread in some of the most delightful, beloved campaigns from over the years is clever casting — specifically, designers looking beyond the slate of usuals and identifying people that can convey something about their brand and their vision. It’s what made Joan Didion for Phoebe Philo’s Céline so brilliant, or, more recently, Maluma for Versace so spot-on: The resulting images give you a sense of who a collection is for and what the customer can aspire to be. It’s also just be plain old fun, seeing familiar faces through the lens of a specific creative, in the realm of fashion.