With the mass adoption of electric powertrains, it’s difficult to see how car companies plan to appeal to car enthusiasts. It seems Ford is tackling the challenge by splitting its model development process into two separate divisions: the Ford Model e division and the Ford Blue division. In the eyes of traditional fans, Ford has already done some controversial moves, case in point being the Ford Mustang Mach-E, which aside from the tri-bar taillights has little in common with the Mustang we all know and love. But now, Ford assures us that, despite the focus on EVs, it’s going to be an enthusiast-centric brand.
